In today's fast-paced business world, B2B companies are under increasing pressure to shorten their sales cycles and increase their win percentages. One way to achieve these goals is by aligning marketing efforts with the buyer's journey.The buyer's journey refers to the process that potential customers go through when considering a purchase. It typ… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and various other truths about modern-day B2B marketing. We go over just how the buying trip is now completely fragmented as well as the way that neighborhood structure can aid online marketers retake control of the exploration as … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Channel no longer exists, and also various other truths regarding modern-day B2B advertising. We go over how the buying trip is currently entirely fragmented and also the manner in which community structure can assist online marketers retake control of t… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, as well as various other realities concerning modern-day B2B marketing. We talk about exactly how the purchasing trip is currently entirely fragmented and the way that area structure can help marketing professionals take back contr… Read More